AirbagsElectrical
Filed Oct 29, 2024
The contact owns a 2010 Dodge Challenger. The contact stated that upon starting the vehicle, there was an abnormal sound coming from the instrument panel. The vehicle was taken to a dealer where it was diagnosed that the instrument panel was damaged and needed to be replaced. The vehicle was not repaired. The manufacturer was not notified of the failure. The contact stated that the battery was replaced. The contact had received notification on NHTSA Campaign Number: 16V352000 (AIR BAGS). The contact stated that the manufacturer had exceeded a reasonable amount of time for the recall repair. The failure mileage was 185,000. Parts distribution disconnect.
- NHTSA ID
- 11622583
- Incident
- Aug 22, 2021
- Mileage
- 185,000 mi
AirbagsElectricalEngine
Filed Jul 8, 2024
As documented in the previous report.
- NHTSA ID
- 11600059
- Incident
- Jul 8, 2024
AirbagsElectricalEngine
Filed Jun 30, 2024
I need to address a serious issue regarding the car I purchased in 2020 from a private vendor. Upon taking the car to Crown Dodge Dealership in Ventura County for repair, I had to pay roughly $700 out of pocket for the service and rented a car from Hertz for the days I was without my car. However, upon receiving the car back, it still had unresolved issues with the electrical components and dashboard noise. It is unacceptable that the manager at the dealership did not prioritize my safety or the quality of the car I purchased. Since this car is my sole mode of transportation, I demand a prompt resolution to this matter. I expect immediate assistance in addressing these concerns. Thank you.
- NHTSA ID
- 11597777
- Incident
- Jun 30, 2024
ElectricalSteering
Filed Jun 11, 2024
Was driving normally going 65 mph on the highway when white smoke was emitting from inside the steering wheel. Between the dashboard and steering wheel. Engine was fine and no warning lights came on. Everything ran great except for the white smoke. I don’t know what it could be. Luckily it didn’t catch on fire
- NHTSA ID
- 11593591
- Incident
- Jun 10, 2024
ElectricalEngineSteering
Filed Jun 6, 2021
The car has an intermittent issue where at highway speeds it will go into almost a limp mode. Basically the check engine light comes on and car loses power and won't go over 45 mph. I have to pull over and shut car off. It will restart and operate normally for a random period of time. Very dangerous when on the highway and have to pull over to the side of the road. From the forums I belong to, this is a very common problem. There are even members that have bought a brand new Challenger and had this happen to them after a few months. The code that usually appears from this is misfire on cylinder 1 and even the dealerships don't know what causes it and hard to diagnose since it happens randomly. Love the car but very annoyed that this keeps happening and no one can figure out the fix
- NHTSA ID
- 11419832
- Incident
- Jun 3, 2021
Electrical
Filed Mar 10, 2020
TL* THE CONTACT OWNS A 2010 DODGE CHALLENGER. THE CONTACT STATED THAT THE IGNITION KEY COULD NOT BE REMOVED FROM THE IGNITION WHICH CAUSED THE BATTERY TO DISCHARGE. A LOCKSMITH WAS CALLED TO THE SCENE AND THE KEY WAS REMOVED. THE CONTACT INDICATED THE VEHICLE EXPERIENCED SEVERAL ELECTRICAL FAILURES WHILE THE KEY WAS CEASED IN THE IGNITION. THE CONTACT STATED THAT DUE TO THE FAILURE THE VEHICLE STALLED WHILE BEING DRIVEN. THE VEHICLE WAS TAKEN TO THE LOCAL DEALER TALLAHASSEE DODGE (3987 W. TENNESSEE ST. TALLAHASSEE FL) WHO REPLACED THE IGNITION MODULE. THE MANUFACTURER WAS NOT NOTIFIED OF THE FAILURES. THE FAILURE MILEAGE WAS 124,000.*DT*JB
- NHTSA ID
- 11317291
- Incident
- Feb 20, 2020
- Mileage
- 124,000 mi
Body & structureElectricalVisibility
Filed Dec 16, 2019
TL* THE CONTACT OWNS A 2010 DODGE CHALLENGER. THE CONTACT STATED THAT THE TRUNK OPENED INDEPENDENTLY AND THE PASSENGER WINDOW DID NOT CLOSE AND ROLL DOWN INDEPENDENTLY. THE MANUFACTURE WAS CONTACTED AND STATED THAT THE VEHICLE WAS NOT INCLUDED IN THE CUSTOMER SATISFACTION REPAIR FOR THE SMART GLASS WINDOW SWITCH, WHICH CAUSED THE PASSENGER WINDOW TO OPEN INDEPENDENTLY, THE WINDOW NOT TO CLOSE SECURELY, THE BATTERY TO DRAIN, AND THE ENGINE NOT TO START. BOB BAKER DODGE (5555 CAR COUNTRY DRIVE, CARLSBAD, CA 92008, (760)-814-9664) DETERMINED THAT THE PASSENGER DOOR SWITCH NEEDED TO BE REPLACED. THE VEHICLE WAS NOT REPAIRED. THE VIN WAS NOT AVAILABLE. THE FAILURE MILEAGE WAS 105,000.
- NHTSA ID
- 11289503
- Incident
- Oct 16, 2019
- Mileage
- 105,000 mi
Electrical
Filed Sep 24, 2019
TL* THE CONTACT OWNS A 2010 DODGE CHALLENGER. WHILE DRIVING 60 MPH, THE BATTERY WARNING INDICATOR ILLUMINATED. THE CONTACT PULLED THE VEHICLE OVER AND CHECKED UNDERNEATH THE HOOD. THE CONTACT DISCOVERED SMOKE AND A SPARK COMING FROM THE ALTERNATOR. THE CONTACT DISCONNECTED THE BATTERY CABLE TO PREVENT THE VEHICLE FROM POSSIBLY CATCHING ON FIRE. THE CONTACT THEN RECONNECTED THE BATTERY AND DROVE TO AN INDEPENDENT AUTO SHOP. THE MECHANIC REPLACED THE ALTERNATOR IN THE VEHICLE. AFTERWARDS, THE ALTERNATOR AND COMPUTER INSIDE THE VEHICLE FAILED. THE MANUFACTURER WAS NOT NOTIFIED OF THE FAILURE. THE ALTERNATOR WAS REPAIRED; HOWEVER, THE COMPUTER SYSTEM WAS NOT. THE FAILURE MILEAGE WAS APPROXIMATELY 154,000.
- NHTSA ID
- 11257803
- Incident
- Sep 22, 2019
- Mileage
- 154,000 mi
Driver assistanceElectricalExterior lighting
Filed Aug 6, 2019
HEADLIGHTS AND TAILLIGHTS FLASHING SPONTANEOUSLY WHILE DRIVING DAY OR NIGHT DASH LIGHTS FLASHING ALSO WHEN THIS HAPPENS. THIS HAPPENS ON THE HIGHWAY SIDE STREET EVERYTIME THE CAR IS STARTED AND DRIVING IT JUST RANDOMLY HAPPENS. IT STARTED JULY 31,2019 AND WAS DIAGNOSED AUGUST 5 2019 TOOK TO DODGE DEALER AND TOLD THE TIPM NEEDED TO BE REPLACED AND THAT THIS IS A COMMON ELECTRICAL MALFUNCTION WITH CHRYSLER DODGE FIAT WITH THIS MALFUNCTION MY AIRBAG LIGHTS ARE NOW ON , WINDOWS DO NOT WANT TO ROLL DOWN DOOR LOCKS ARE MALFUNCTIONING NOW AS WELL SO I COULD BE TRAPPED INSIDE MY VEHICLE WHILE WAITING FOR DODGE TO GET THE PART IN.
- NHTSA ID
- 11241984
- Incident
- Jul 31, 2019
- Mileage
- 140,000 mi
Electrical
Filed Jul 23, 2019
TL* THE CONTACT OWNS A 2010 DODGE CHALLENGER. THE CONTACT STATED THAT THE VEHICLE FAILED TO START. THERE WERE NO WARNING INDICATORS ILLUMINATED. THE VEHICLE WAS TOWED TO MARINO CHRYSLER JEEP DODGE (LOCATED AT 5133 W IRVING PARK RD, CHICAGO, IL 60641, (773) 777-2000) WHERE IT WAS DIAGNOSED THAT THE WIN MODULE OF THE IGNITION SWITCH FAILED AND NEEDED TO BE REPLACED. THE VEHICLE WAS NOT REPAIRED DUE TO THE REPAIR FEES. THE MANUFACTURER STATED THAT THE VIN WAS NOT INCLUDED IN A RECALL FOR THE IGNITION SWITCH AND REFERRED THE CONTACT TO NHTSA. THE APPROXIMATE FAILURE MILEAGE WAS 101,000.
- NHTSA ID
- 11234099
- Incident
- Jul 10, 2019
- Mileage
- 101,000 mi
Electrical
Filed Jun 25, 2019
MY PASSENGER DOOR LATCH WENT OUT. THERE'S A RECALL FOR 2011 CHALLENGERS BUT NOT 2010. MY 2010 HAS THE SAME ISSUES AS THE 2011 RECALLS. I HAD TO REPLACE MY DOOR LATCH BECAUSE MY WINDOW KEPT JUMPING UP AND DOWN WHILE MY CAR WAS OFF AND KILLED MY BATTERY. MY LOCAL DEALERSHIP HAD NO IDEA HOW TO FIX IT OR WHAT WAS CAUSING MY WINDOW TO JUMP UP AND DOWN. I HAD TO TELL THEM I READ ONLINE THAT THE LATCH WAS THE ISSUE. AFTER REPLACING THE LATCH THE PROBLEM WAS FIXED BUT TWO WEEKS LATER I ROLLED MY WINDOW DOWN WHILE DRIVING AND IT WILL NOT COME BACK UP. OF THE 2011 CHALLENGERS HAVE THE RECALL WHY DOESN'T THE 200 HAVE THE SAME RECALL BECAUSE THEY ARE HAVING THE SAME ISSUES.
- NHTSA ID
- 11222598
- Incident
- Jun 8, 2019
- Mileage
- 1,000,000 mi
Electrical
Filed May 20, 2019
WHILE VEHICLE IS PARKED AND ENGINE OFF , DRIVERS SIDE ' SMART WINDOW ' WHICH OPENS APPROXIMATELY 1/4' WHEN DOOR IS OPENED AND THAN CLOSES WHEN DOOR IS SHUT , CONTINUES TO OPEN APPROXIMATELY 1/4 ' AND CLOSE UNTIL BATTERY DIES . WINDOW STAYS IN OPEN POSITION THE 1/4' . SMART RESET, UNSUCCESSFUL. ONLINE CHATS SAY THIS IS COMMON PROBLEM .
- NHTSA ID
- 11208588
- Incident
- May 3, 2019
Electrical
Filed Apr 25, 2019
MY VEHICLE WHILE DRIVING AND STATIONARY THE PASSENGER SIDE WINDOW ROLLS UP AND DOWN ON IT'S OWN CAUSING MY BATTERY TO DRAIN.
- NHTSA ID
- 11203644
- Incident
- Apr 25, 2019
- Mileage
- 5 mi
Electrical
Filed Jan 7, 2019
SMART POWER WINDOWS GLITCH, GO UP AND DOWN BY THEMSELVES AND DRAIN BATTERY
- NHTSA ID
- 11165043
- Incident
- Jan 1, 2019
Electrical
Filed Sep 23, 2018
PULLED MY CAR OUT OF THE GARAGE, STARTED WASHING HER. THE WIRE ABOVE THE DRIVERS VISOR SHORTED AND CAUGHT THE INTERIOR ON FIRE. THANK GOD I DID NOT HOP ON THE ROAD BUT WAS WASHING THE CAR. 3 MONTHS LATER, STILL DO NOT HAVE THE CAR AS DODGE STOPS MAKING HEADLINERS AND WE HAVE BEEN UNABLE TO FIND ONE AT A JUNKYARD.
- NHTSA ID
- 11130862
- Incident
- May 18, 2018
- Mileage
- 8,500 mi
Electrical
Filed Sep 3, 2018
WINDOWS ARE SELF ROLLING DOWN , DOORS SELF LOCK\UNLOCK AND THE BATTERY KEEPS DRAINING DOWN , SO I FREQUENTLY NEEDS A JUMP START
- NHTSA ID
- 11124081
- Incident
- Jun 3, 2018
Driver assistanceElectrical
Filed Jul 23, 2018
AFTER A COOLANT FLUSH MY AC STOPPED WORKING AND FLASHING LIGHTS AFTER PERFORMING A RECHARGE WITHOUT MY PERMISSION ON SATURDAY.NOTIFIED DAVID (X) ABOUT SITUATION DID NOT GET NO HELP FROM HIM. AS A CONCERNED CUSTOMER WHO TAKES CARE OF MY CAR. I WENT TO EXPRESS LANE TODAY JULY 23,2018 AT 8:30ISH AND SPOKE TO DAVID . I ASKED HIM IF I COULD SPEAK WITH EDDIE (Y) HE SAID GO WALK ACROSS THE STREET TO THE SALES BUILDING TO HIS OFFICE. I WALKED OVER TO SALES DEPARTMENT AND ANOTHER'S EMPLOYEE ASKED ME WHY I NEEDED TO SPEAK WITH HIM. I TOLD HIM IT'S REGARDING A SITUATION THAT HAPPENED ON SATURDAY AND I WAS WILLING TO WAIT ON EDDIE (Y) IF HE ISN'T NOT AVAILABLE AT THE MOMENT.THE SALES ASSOCIATE TOLD ME HE WASN'T GOING TO TEXT EDDIE AND LET HIM KNOW. HOWEVER, HE THEN PROCEEDED TO TELL ME THAT EDDIE PROBABLY IS IN A MEETING OR SOMETHING. I TOLD HIM OKAY AND I WALKED BACK OVER TO EXPRESS LANE AND ASKED DAVID (X) IF I COULD SPEAK WITH EDDIE AND THAT I WAS WILLING TO WAIT. DAVID WAS NOT HELPFUL AT ALL .HE SAID WE'LL ITS NO WAY I CAN'T GET IN TOUCH WITH HIM FOR YOU. SO I WALKED BACK TO SALES AND THE RECEPTIONIST ASKED ME WHAT I NEEDED HELP WITH AND I TOLD HER SITUATION ON HOW THE MANGER DAVID (X) WAS NOT TRYING TO HELP ME. I TOLD HER WHO I WAS LOOKING FOR AND SHE SENT ME TO HIS OFFICE. I WALKED TO HIS OFFICE AND TAPPED ON THE OPEN DOOR AND SAID HEY MR (Y) I WAS TOLD TO COME OVER TO YOUR OFFICE TO DISCUSS A SAFETY ISSUE WITH MY CAR THAT HIS TEAM MESSED UP AND DID WORK WITHOUT MY PERMISSION. HE STARTED YELLING RUDELY I CAN'T HELP YOU I'M DOING PAYROLL RIGHT NOW. HE SAID LET DAVID HELP YOU.I TRIED TO EXPRESS TO HIM WHY I COULDN'T GET MR. (X) HELP BUT HE CUT ME OFF AND CALLED THE SALES ASSOCIATE WHO I HAD REPORTED THE PROBLEM TO ON SATURDAY IN THEN OFFICE. DAVID LIED AND SAID HE DIDN'T DO NOTHING TO MY CAR AND NO ONE HELPED ME GET THE SITUATION RESOLVED. PARTS OF THIS DOCUMENT HAVE BEEN REDACTED PURSUANT TO THE FREEDOM OF INFORMATION ACT (FOIA), 5 U.S.C. 552(B)(6)
- NHTSA ID
- 11113041
- Incident
- Jul 21, 2018
- Mileage
- 98,067 mi
ElectricalEngineSteering
Filed Jul 3, 2018
DURING ITS MOST RECENT SCHEDULED OIL CHANGE ON MAY 25, 2018, THE DODGE SERVICE DEPARTMENT INDICATED THAT MY 2010 CHALLENGER SRT8 WITH 56,000 MILES HAS AN OIL LEAK THAT IS LEAKING FROM THE FRONT OF THE CRANKSHAFT AND THE DODGE CHALLENGER SERPENTINE/DRIVE BELT IS SPRAYING OIL ALL OVER THE PLACE UNDER THE HOOD, ON THE ENGINE AND DIRECTLY INTO THE ALTERNATOR WHICH THE DODGE SERVICE DEPARTMENT INDICATED COULD CAUSE A FIRE! I CONTACTED FIAT CHRYSLER AUTOMOBILES CUSTOMER CARE (CASE NUMBER 34409843) AND PROVIDED DETAIL WITH AFTER 5 CUSTOMER CARE AGENTS ON 5 SEPARATE OCCASIONS PROMISING ME A CALLBACK (NEVER RECEIVED) WISHED ME GOOD LUCK WITH HAVING DODGE ADDRESS THE ENGINE OIL LEAK / FIRE HAZARD. I HAVE INQUIRED WITH TWO OTHER LOCAL DODGE DEALERSHIP SERVICE DEPARTMENTS AND BOTH INDICATED THAT THEY HAVE NEVER SEEN THIS TYPE OF ISSUE ON A 2010 DODGE CHALLENGER SRT8. ON JULY 3, 2018, I ONCE AGAIN CONTACTED FIAT CHRYSLER AUTOMOBILES CUSTOMER CARE AND WAS ADVISED THAT CASE NUMBER 34409843 WAS UNILATERALLY CLOSED BY A SUPERVISOR WITHOUT CONTACTING ME OR THE DODGE DEALERSHIP SERVICE DEPARTMENT THAT PERFORMS ALL MAINTENANCE ON MY 2010 DODGE CHALLENGER SRT8. ACCORDINGLY, I REQUESTED AND THE FIAT CHRYSLER AUTOMOBILES CUSTOMER CARE REPRESENTATIVE OPENED UP A NEW CASE (CASE NUMBER 34660813) CASE NUMBER 34409843 05/25/2018-GABRIEL EMPLOYEE ID GW373 06/13/2013-JAKE EMPLOYEE ID JR2692 06/20/2018-ROBERT EMPLOYEE ID RC2336 06/20/2018-LAUREN EMPLOYEE ID LUW551 07/03/2018-JANELLE (REFUSED TO PROVIDE EMPLOYEE ID) CASE NUMBER 34660813 07/03/2018-DOAA EMPLOYEE ID DH1013 SINCE THE SERVICE VISIT ON MAY 25, 2018, I HAVE NOT BEEN ABLE TO DRIVE MY VEHICLE FOR FEAR THAT IT WILL CATCH FIRE.
- NHTSA ID
- 11105399
- Incident
- May 25, 2018
- Mileage
- 56,000 mi
Electrical
Filed May 25, 2018
THE ENGINE CONTINUES TO RUN WHEN KEY IS TAKEN OUT OF THE IGNITION AND THE CAR CAN CONTINUE TO BE OPERATED. CANNOT GET THE CAR TO TURN OFF. THIS HAPPENS WHEN WE ARE TRYING TO TURN THE CAR OFF AFTER PARKING IT.
- NHTSA ID
- 11097939
- Incident
- May 23, 2018
- Mileage
- 120,000 mi
AirbagsElectricalPowertrain (other)
Filed May 22, 2018
TL* THE CONTACT OWNS A 2010 DODGE CHALLENGER. THE CONTACT EXPERIENCED DIFFICULTY WITH SHIFTING TO AND FROM SECOND GEAR, AND THE VEHICLE OVERHEATED AND STALLED SEVERAL TIMES WITHOUT WARNING. AN INDEPENDENT MECHANIC REPLACED THE TRANSMISSION SEALS, BUT WAS UNABLE TO DETERMINE A REMEDY TO PROVIDE A PERMANENT SOLUTION. THE FAILURE CONTINUED TO PROGRESS AND THE VEHICLE WAS TOWED TO MARTIN DODGE JEEP CHRYSLER RAM (2209 SCOTTSVILLE RD, BOWLING GREEN, KY 42104-4105, (270) 846-0600) TO BE DIAGNOSED. THE CONTACT MENTIONED THAT THE DEALER REPLACED THE COMPUTER ONCE, BUT THE COMPUTER FAILED AGAIN AND NEEDED TO BE REPLACED. THE CONTACT STATED THAT FURTHER DIAGNOSTIC TESTING WAS REQUIRED AND THE PART MAY NO LONGER BE AVAILABLE TO REPLACE THE COMPUTER AGAIN. THE VEHICLE WAS NOT REPAIRED. THE MANUFACTURER WAS NOTIFIED OF THE FAILURES. THE APPROXIMATE FAILURE MILEAGE WAS 54,000.
- NHTSA ID
- 11097209
- Incident
- Apr 2, 2018
- Mileage
- 54,000 mi
ElectricalVisibility
Filed May 2, 2018
TL* THE CONTACT OWNS A 2010 DODGE CHALLENGER. WHILE DRIVING AT UNKNOWN SPEEDS, THE DRIVER'S SIDE WINDOW ROLLED UP AND DOWN INDEPENDENTLY. ADDITIONALLY, WHEN THE VEHICLE WAS PARKED AND TURNED OFF, THE DRIVER'S SIDE WINDOW CONTINUED TO GO UP AND DOWN WITHOUT WARNING AND DRAINED THE BATTERY. THE LOCAL DEALER WAS NOT NOTIFIED. THE VEHICLE WAS NOT DIAGNOSED OR REPAIRED. THE CONTACT INQUIRED ABOUT TECHNICAL SERVICE BULLETIN NUMBER: 23039. THE MANUFACTURER WAS NOTIFIED AND OPENED CASE NUMBER: 340007776. THE CONTACT WAS REFERRED TO NHTSA. AFTER DOING HIS OWN ONLINE RESEARCH AND READING SERVICE BULLETINS, THE CONTACT BELIEVED THAT THE WINDOW ACTUATOR WAS THE CAUSE OF THE FAILURE. THE FAILURE MILEAGE WAS 39,700.
- NHTSA ID
- 11091357
- Incident
- Apr 28, 2018
- Mileage
- 39,700 mi
Electrical
Filed Jan 31, 2018
A BATTERY LIGHT CAME ON MY DASH, A FEW MINUTES LATER SEVERAL INDICATOR FLASHED ON (THE ABS, THE BRAKE, AND ESP/BAS FLASHED ON AND MY VEHICLE POWERED OFF COMPLETELY WHILE DRIVING ON THE HIGHWAY. THIS IS EXTREMELEY DANGEROUS AND HAVE BEEN READING THIS IS A KNOWN PROBLEM ON DODGE MODELS. HOW CAN THIS BE CORRECTED?! IF THIS IS A REPEAT PROBLEM, WHY ISN'T IT YET A RECALL? THE CAR IS JUST SHUTTING OFF WHILE DRIVING WITH NO WARNING.
- NHTSA ID
- 11066082
- Incident
- Jan 30, 2018
- Mileage
- 77,000 mi
ElectricalFuel systemOther / unspecified
Filed Jan 29, 2018
TAKATA AIRBAG, FUEL SYSTEM, KEY MODULE, ELECTRICAL SYSTEM. THE CAR STALLED WHILE IT WAS STATIONARY I HAD IT TOWED TO DODGE AND THEY SAID THE FUEL PUMPS WE'RE BAD, GOT FUEL PUMPS CHANGED CAR STILL WON'T START. THE LIGHTS IN THE INTERIOR WON'T COME ON, THE DOORS LOCKED AND UNLOCK OUT OF THE BLUE, THE KEY IS STUCK IN THE IGNITION. MY VIN SHOWS RECALLS BUT THERE ARE OTHER RECALLS FOR YR MK AND MODEL BUT NOT LISTED UNDER MY VIN HOWEVER MY VEHICLE IS EXPERIENCING THE SAME ISSUES
- NHTSA ID
- 11065618
- Incident
- Jun 1, 2017
- Mileage
- 160,000 mi
AirbagsElectricalEngine
Filed Oct 31, 2017
TAMARA INFLATOR. ELECTRONIC WINDOW CIRCUIT, POWER STEERING, CRITICAL COOLANT OVERFLOW
- NHTSA ID
- 11041797
- Incident
- Oct 11, 2017
- Mileage
- 51,000 mi
AirbagsElectricalEngine
Filed Oct 9, 2017
I WAS GOING ABOUT 50 MILES PER HOUR ON A BUSY FREEWAY WHEN MY ABS LIGHT TURNED ON LIGHTS IN THE PANEL START TO FLICKER AND ENGINE SHUTS OFF. THIS IS ONE OF MANY OCCURANCES ENGINE HAS SHUT OFF WITHOUT WARNING. TOOK TO DEALERSHIP UNDER MY MOPAR SERVICE CONTRACT AND THEY REPLACED ALTERNATOR. ONE MONTH LATER ENGINE TURNS OFF AGAIN. 5 SEPARATE OCCASIONS.
- NHTSA ID
- 11032557
- Incident
- Oct 5, 2017
- Mileage
- 138,000 mi
Higher-selling and older vehicles accumulate more reports. Counts are not failure rates and are not directly comparable between vehicles that sold in very different numbers.